VITAL FARMS - THE HENS BEHIND THE LENS

BRAND ACTIVATION / OOH / SOCIAL

We wanted to give folks a bullsh*t-free glimpse of Vital Farms. So we turned to the most honest folks we know — the hens who live there — and built a 100% hen-operated camera to let them shoot the entire campaign.

Thanks, girls.

Cannes | Silver Lion : Industry Craft: Outdoor

Communication Arts : Advertising Annual ‘22

Cannes | Shortlist : Film : Break Through on a Budget

Art Director’s Club | Shortlist : Integrated/Digital

One Show | Merit : Branded Entertainment

The Webby’s | Honoree : Sustainability & Environment