STREETEASY - IT’S OKAY TO LOOK

OUT OF HOME / DIGITAL

StreetEasy has long been transforming the exhaustingly archaic NYC apartment search to a more modern model—one built on legitimate listings and expert guidance. When StreetEasy approached Preacher for outside perspective, the challenge was clear: how do we establish StreetEasy not just as a place searchers go, but as their inspiring go-to?

What resulted was a city-takeover that injected thrill and excitement back into the search journey—all underpinned by StreetEasy's reassuring reliability. With alluring headlines and pulp-noir illustrations created by New York artist Sam Spratt, the campaign re-romanticized the idea of living in the city, opening people’s eyes to the amenity-based fantasies living behind closed doors and encouraging them to sneak a peek, even if your’e not in the market.

What your lease doesn’t know won’t hurt it — It’s Okay To Look

PRESS