ESPN x ACC NETWORK - THE SHOWCASE

EXPERIENTIAL

Just before a pandemic shut down the world of sports, The ACC men’s basketball tournament returned home to Greensboro, North Carolina. That’s where we created The Showcase—an interactive photo experience that takes ACC fans out of the bleachers and puts them into the game. We helped fans show off their own personal swagger, complete with killer photography to show out on their socials—just in time for tip-off. Using massive LED walls and fancy computer programs, we were able to create a custom narrative for every fan. Our 10 foot tall wall featured photos in real-time, showing off the fans who showed up, along with a live feed of the ACCN to keep them up to speed between games. We invited hundreds of fans to step inside the sidelines and live out their college sports fantasy, bringing them closer to the game — one Showcase at a time

(This thing was so sick the whole world shut down.)

Creative Director: Jimmie Blount

Art Director: Eddy Allen